Delta

I led the design direction for the Delta × Atlas Obscura Hub, shaping the visual identity for this unique in-flight entertainment experience. The hub allowed travelers to search destinations across the U.S. and discover curated stories, videos, and local gems through Atlas Obscura’s lens of exploration.

My design approach balanced Delta’s polished, trusted brand identity with Atlas Obscura’s spirit of curiosity, creating an interface that was both cohesive and adventurous. The result was a discovery-driven content hub that elevated the in-flight journey—turning seatback screens and onboard Wi-Fi into portals for inspiration and future travel planning.

In addition to the in-flight experience, I also developed a series of OOH posters for Delta and American Express that helped amplify awareness of new travel destinations. These campaigns extended the storytelling off the plane and into high-visibility public spaces, using bold visuals and destination-driven messaging to inspire travelers before they even booked their flights. By aligning Delta’s aspirational travel brand with Amex’s premium positioning, the posters reinforced a seamless journey from city streets to the skies.

This body of work played a role in the launch of Delta Sync, the airline’s new personalized digital ecosystem, positioning the hub as part of a broader shift in how Delta connects passengers to content, destinations, and loyalty experiences.